About the Agency
We’re working with an award-winning communications agency rooted in sport — working at the intersection of fans, culture, competition and storytelling. Sport isn’t just a sector for them; it shapes how they think, create and collaborate, influencing everything from the work they produce to the environment they build for their people.
The agency partners with globally recognised sports brands, governing bodies and rightsholders, delivering insight-led campaigns that connect with audiences across consumer, grassroots and business communities. With growing teams across London and Manchester, the business is entering an exciting phase of growth, supported by a people-first culture and a shared passion for helping clients tell meaningful stories within the ever-evolving world of sport.
If you’re excited by the pace, creativity and collaborative spirit that comes with working in sport, this could be the right next step.
Building an inclusive, people-first culture is a priority. The agency partners with organisations such as BCOMS and 10,000 Black Interns, runs a reverse mentoring programme designed to elevate lived experience and learning across levels, and supports flexible observance of religious holidays so team members can align time off with their own faith traditions.
The Opportunity
We’re looking for an ambitious and collaborative Senior Account Director to join a fast-growing independent sports communications agency.
This role sits within the extended senior leadership group, leading high-profile client relationships and shaping strategically led, earned-first campaigns that cut through a fast-moving media landscape. You’ll help develop big ideas, guide integrated storytelling and ensure work delivers cultural relevance and measurable impact.
You’ll be a confident senior communications operator with strong sports or culturally relevant PR experience, comfortable across both consumer and B2B audiences. We’re looking for someone with deep expertise in media relations, narrative development and integrated campaign planning, who can build trusted relationships with journalists, partners and senior clients.
This is an opportunity to join at a pivotal moment of growth, with real scope to influence creative output, support team development and help shape the agency’s next chapter.
What You’ll Be Doing
Client Leadership & Campaign Delivery
- Act as a senior strategic lead across multiple client accounts
- Oversee the conception and delivery of integrated, insight-led campaigns
- Lead media relations, brand collaborations, influencer engagement and experiential activations
- Ensure projects are delivered on time, within budget and aligned to client objectives
- Provide senior counsel to clients and internal teams
People & Culture
- Line manage and mentor junior team members, supporting their development and progression
- Play an active role in shaping agency culture alongside other senior leaders
- Support resourcing and team planning conversations
- Lead by example, fostering a collaborative, high-performing environment
Creative Thinking & New Business
- Contribute to new business opportunities, from pitch development through to presentation
- Support organic growth across your client portfolio
- Collaborate closely with senior leadership on strategic direction and agency growth
About You
- Proven experience leading client relationships within a sports communications or related agency environment
- Strong leadership skills with the ability to inspire, coach and guide teams
- Excellent strategic thinking and communication skills
- Confident presenter with experience contributing to new business pitches
- Passion for earned-first storytelling and creative campaign thinking
- Comfortable navigating the commercial realities of sport and working with high-profile talent or stakeholders
- Able to commute to the Shoreditch office Tuesday to Thursday
Benefits and Perks
Financial
- Discretionary annual profit share scheme linked to business performance
- Pension matched to 3%
Time Off & Flexibility
- 24 days annual leave plus bank holidays
- Hybrid working with Monday and Friday as work-from-home days
- Time off in lieu for weekend client events
- Seasonal office closure over the Christmas period (subject to client work)
Wellbeing & Lifestyle
- Private medical insurance
- Flexible benefits platform
- Life insurance (four times annual salary)
- Travel season ticket loan
- Cycle to Work scheme
Learning, Culture & Team
- Ongoing training and development, including Lunch and Learn sessions
- ‘For You’ Day – one additional day each year for personal wellbeing or passions
- £250 annual sporting experience allowance
- Quarterly team socials, annual away day and end-of-year celebration
- Monthly team lunch
