Our Campaigns

Britain’s Ethnicity Bill

A recent report from the Resolution Foundation revealed the true cost of inequality: Black, Asian and ethnic minority professionals are missing out on an estimated £3.2 billion in wages every year compared to their white colleagues doing the same jobs. That’s the equivalent of losing a whole year’s salary simply because of the colour of your skin.

We believe it’s time to confront this injustice head-on. The ethnicity pay gap isn’t just an abstract statistic – it’s real people, real careers, and real livelihoods being held back. Inequality has a price, and it’s long past time for employers and policymakers to pay the bill.

Britain’s Ethnicity Bill Icon 6

the drum

Ad of the Day: UK’s huge £3.2bn ethnicity pay gap highlighted in huge outdoor ad

personnel today

Most workers support disability and ethnicity pay gap reporting

creative review

The Ethnicity Bill reveals the true cost of unequal pay in the UK

onrec

UK Workers Demand Action on Pay Inequality: Overwhelming Support For Mandatory Disability and Ethnicity Pay Gap Reporting

famous campaigns

Giant receipt shows Britain’s £3.2bn ethnicity pay gap

people management

UK workers back mandatory reporting of disability and ethnicity pay gaps

#NameTheBias

onrec

Ethnic minority workers nearly twice as likely to lose pay raises or promotions compared to white workers, new research reveals

marketing week

Brands urged to tackle ‘name bias’ harming ethnically diverse talent

Creative Review

New People Like Us campaign tackles name bias

marketing Beat

People Like Us highlights persistent bias against ethnic minority names in hard-hitting campaign

D&AD

What's in a Name?

adage

Artful ad highlights name bias in hiring in a spin on Shakespeare’s ‘What’s in a Name?’

Autocorrected Pay Gap

marcomm news

Autocorrected Pay Gap: National campaign launches to correct bias of Britain’s ethnicity pay gap

famous campaigns

People Like Us create ‘auto-correct’ billboard campaign to highlight pay gap disparities

Ads Of Brands

Autocorrected Pay Gap: National Campaign Launches to Correct Bias of Britain’s Ethnicity Pay Gap

the drum

Autocorrect naming failures invite Brits to mind the ethnic pay gap

Little Black Book

People Like Us Correct the Bias of Britain's Ethnicity Pay Gap

JCDecaux

JCDecaux's Community Channel supports People Like Us

People Like Us Are Working

campaign live

People Like Us reimagines ‘Labour isn’t working' push to highlight ethnicity pay gap

metro

‘Labour isn’t working’ poster reimagined to highlight the ethnicity pay gap

voice online

Iconic ad makeover highlights ethnicity pay gap

Cost Of Living Crisis

independent

Cost of living crisis disproportionately impacting ethnic minority workers, claims new study

the guardian

Ethnic minority workers more likely to be affected by cost of living crisis

stylist

How the cost of living crisis is disproportionally affecting ethnically diverse communities